Tuesday, December 17, 2019

The Effects Of Advertising On Children s Obesity Rate

The Effect of Advertising on Children’s Obesity Rate It has come down to this, there is an obesity epidemic. It s like people can’t stop themselves from eating so much. Well, I guess eating isn t necessarily the big problem here... It s the type of food that people are consuming, fast food. America tops the list of world s most obese countries. It s just sad and something needs to be done about it. The worst part is that there are so many children being affected by obesity. According to CDC (Centers for Disease Control), approximately 17% (12.7 million) of children and adolescents aged 2-19 years had obesity. Also, in 2012 they found that more than one third of children and adolescents were overweight or obese (CDC). This is crazy! That is a lot of obese and overweight children that suffer from obesity from such a early time in their life. Who s to blame for all this obesity? We can branch off and look at various things causing obesity in children. But, it is proven that fast food marketers and advertisers play one of the bigges t roles in this obesity epidemic. Fast food marketers understand and know that advertising works, and brings them customers. They don t really care so much about people being obese, it s just business to them. Which is why something needs to be done about it all. A lot of people don t even think about fast food being that bad or harmful, but it is and people need to understand that. â€Å"The truth is, fast food doesn’t always mean that it’s badShow MoreRelatedThe Link Between Food Promotion And Eating Behavior1642 Words   |  7 Pageschildhood obesity and there is an emerging consensus that regulation of food advertising to children is both necessary and achievable. A key factor in this debate has been the publication of the Food Standards Agency s (FSA) review of research into the link between food promotion and eating behaviour in children, undertaken by Professor Gerard Hastings and colleagues at the University of Strathclyde.2 Though the findings are heavily qu alified, the authors conclude that advertising to children does haveRead MoreThe Effects Of Television On Childhood Obesity1337 Words   |  6 PagesThe Effects of Television on Childhood Obesity Essay It is evident that the rate of obesity is steadily increasing in North America and has reached an all-time high (Novonty 2015). This is due to the lack of physical activity, increased consumption level of unhealthy foods, and the prominent amount of exposure to media such as Television (TV). Although TV has not been proven to be a direct cause for obesity, it does however contribute to the development of children and adolescence obesity due toRead MoreThe Correlation Between Television Advertising And Obesity1508 Words   |  7 PagesINTRODUCTION The increased prevalence of child obesity has served as momentum for research to determine the nature, dimensions and significance of the relationship between Television advertising and obesity. This issue has raised major debates among policy makers, academicians, the public and even marketers themselves. The most commonly used measure of obesity is the Body Mass Index (BMI) and it is calculated by dividing the weight by the square of individual’s height. The Hasting’s review (2003)Read MoreChildren s Influence On Children920 Words   |  4 PagesAdvertisers have been marketing food to children on television since the first television broadcasts started. The effect of their marketing non-nutrient dense food to children has not had a positive result. The Federal Trade Commission’s report, Advertising to kids and the FCT: A regulatory retrospective that advises the present, reports that 50% of overweight kids become overweight adults. The report also states tha t 80% of obese adolescents will become overweight adults. â€Å"According to the CentersRead MoreNegative Effects Of Advertising On Children1261 Words   |  6 Pagesadvertisements. Children are especially vulnerable to the negative effects from advertising as many argue they are unable to decipher media content from an advertisement. The center for disease control reports that the obesity rates in children ranging from 2-11 has more than doubled in recent years. The majority of the research for this critique comes from the United States but can be applied to nations with similar media exposure like Canada. 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Although McDonalds uses Ronald to market its unhealthily to children, it is not the same as smoking and getting addicted to cigarettes (Adage.com, 2016). McDonalds should used Ron’s image in a different way, promoting healthy food and activity, less focus on the food even and focus on charitable work. Ronald is amongRead MoreThe Ethics Of Advertising For Children1731 Words   |  7 Pages Congratulations, it s a †¦ Consumer! The Ethics of Advertising to Children Ishaaq Beg ENG4U Ms. Lodi October 22nd 2015 Ishaaq Beg Ms. Lodi ENG4U October 22nd 2015 Advertising to Children â€Å"The consumer embryo begins to develop during the first year of existence. Children begin their consumer journey in infancy, and they certainly deserve consideration as consumers at that time† - James U. McNeal, Youth Marketer. Companies have their sights on kids for many reasons, butRead MoreFast Food Nation By Eric Schlosser1678 Words   |  7 Pagesâ€Å"Congress should ban advertising that preys upon children, it should stop subsidizing dead-end jobs, it should pass tougher food safety laws, it should protect American workers from serious harm, it should fight against dangerous concentrations of economic power (Schlosser). People must wonder how is it that a fast food company has so much customers. Advertising is the answer. The power advertisers have to be able to influence so many people s decisions and affect people’s lives especially the livesRead MoreChildhood Obesity : A Developing Problem1197 Words   |  5 PagesObesity in America is a developing pro blem, and not just in adults. Today, one in three American children and teens are either overweight or obese; almost triple the rate previously in 1963. Child obesity has expeditiously become one of the most genuine health challenges of the 21st century (â€Å"10 Surprising Facts About Childhood Obesity†). Physical inactivity, race, junk food in schools, the mass media, and the child’s parents flaws are all factors that have resulted in the prevalence of childhood

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