Change Management Essay Example | Topics and Well Written Essays - 750 words - 2

Change Management - Essay Example Qatar Airways seeks to increase Qatar Airway’s profit through the initiation of changes and practising effective leadership. It has the most identifiable brands globally with over 80% of the present market share in the aviation industry (O’Connell, 2011). It also offers quality training to its employees globally. In analysing the Qatar Airways, the primary focus will be on McKinsey’s 7S model. The 7S are structure, strategy, style, shared values, system, skills and staff. A strategy is a plan developed to build and sustain competitive advantage. The structure of a firm determines the efficiency in communication. An organisation’s system is the daily activities that members of staff undertake (Rahul & Kainth, 2014). Shared values are the core values of a company present in the general work ethics and corporate culture. The leadership style adopted plus the employees with their general capabilities make up style and staff. Workers’ skills that a company possesses to keep it successful also forms the most crucial part of McKinsey’s 7S model analysis (Kedia & Lahiri, 2007). The model works on the basis of the theory that the seven elements must be united and mutually supporting to realise positive performance in the firm. It can also be used to assist in identifying wh at should be realigned to increase performance. As a strategy, Qatar Airways uses its achievement as the â€Å"Airline of the Year† to advertise itself to the travelers all over the world. It received this title after the voting that took place at the respected Skytrax industry audit (Kedia & Lahiri, 2007). Qatar Airways Inc. has a complex structure. The airline presently operates 110 aircraft and has over 250 aircraft on order.